Mentor is a leading enterprise software company, providing a Learning Management System (LMS) with patented video evaluation technology.
To gain market-share in the vocational space by communicating value of this new technology to appeal to large-scale enterprise companies and increase sales.
Adopt a highly targeted prospecting strategy using Pivotal data. Instead of going after after high-level decision makers, we focused on reaching the right contacts within enterprise companies, including HR and vocational contacts, to educate them on product benefits and get them to commit to a trial.
We introduced trial subscriptions by targeting mid-level seniority prospects within enterprise environments, shortening the sales cycle and adding 100k+ in new, recurring client revenue.
Improve search engine rank on relevant keywords to drive the right traffic to your site
Optimize ad placement across the right channels to reach your target audience
Develop a go-to-market strategy that suits your budget, audience, and revenue goals