Challenge:

Optimize paid ad spend across third party channels. The client came to us not knowing where their advertising dollars were working, and where they were being wasted.

Solution:

Collect attribution data to refine audience targeting and reallocate paid ad spend to the most effective channels. We implemented site tracking to assess visitor behavior and demographics, then launched A/B tests to track conversions. We then utilized the Pivotal database and digital ad partnerships to create lookalike campaigns across highly targeted third party channels.

Result:

Cut paid ad spend in half, and improved conversions nearly 3x by reallocating the ad budget toward effective channels. Paid ad optimization resulted in significantly more qualified lead conversions, including 8x increase in application downloads.

• 8x increase in traffic
• 3x conversion rate improvement
• Reduced ad spend 47%